Lacking or faulty communication accounts for 80% of problems in the workplace.
That is a scary, yet very accurate statistic about the gravity of communication issues. Communication breaks down for various reasons, ranging from lack of leadership, to unclear goals and duties, undertrained employees, and limited feedback. At the same time, communications that aren’t positive and uplifting in nature tend to take productivity and worker’s motivation down. If simple words, emails, and phone calls are so important, why aren’t companies taking the time to really pay attention to how they are communicating? This isn’t just about managers and company leaders- employees must be willing to be just as open as well as careful in order to avoid communication problems.
Feeling “in the dark” is the number one reason why employees become disengaged. Consider a company that employs hundreds if not thousands of employees and never communicates any advancements, or simply what the company is involved with outside the office building. Wouldn’t you like to know what your company does? How it impacts your community, or even what current projects are going on in other departments besides yours? Now consider this second scenario, where a small company trains each incoming employee, but the new employees are trained by different managers or don’t have a set training manual. How are the employees supposed to have consistent training? What happens when some employees aren’t as well prepared as others simply because they didn’t receive the adequate amount of or correct training?
That’s when video comes in.
We’ve had the pleasure of working with many different companies striving to better their communication efforts, both internally and externally. Here are some examples of communication problems that offer ample opportunities to bring video and its benefits into your workplace communication efforts:
Problem: Lack of consistency in training of new employees.
Solution: One or a series of videos that can be shown to all incoming employees in order to make sure they are all trained consistently, in various subjects.
Problem: Abstract information that is difficult to explain to potential investors, employees, or clients- such as numbers and detailed visuals.
Solution: When you are presenting information that contains both quantitative and qualitative data, a comprehensive, detail-rich video helps you show, not just tell your audience what you mean. It clarifies.
Problem: “Out of the loop” employees that are unaware of the happenings in and with the company.
Solution: A video to revisit key moments and accomplishments, highlighting what is leading the company to continued success. This could be periodical- as in quarterly updates.
Problem: Confusing directions on how to use a service or product.
Solution: A video that gives you the ability to show clients and users how exactly to use your service or product- almost like a tutorial taking them through the process step by step to avoid mishaps and confusion.
Problem: Clients don’t know if they can trust online reviews.
Solution:Provide them with client testimonials, helping them connect with someone besides the seller of your product.
Every company has different needs as well as audiences. A tremendous benefit of using video is that it can cater to YOU and YOUR audience. It’s a highly flexible means of communication that engages your audience like none other (this is explained in detail through our Top 10 Reasons to Use Video animation). Why risk miscommunications when there is a ready, available solution? Sometimes the price of misinformation can be much larger than an investment in video production- and that is a large risk to downplay.
QUESTION: How could your company use video?