Have you ever wondered why all sorts of businesses now seem to have a blog? Well, wonder no longer: Blogging is good for your business. Service companies have blogs, B2B’s have blogs, and there are even blogs dedicated to causes and ideas. But why is that? Blogs have become increasingly popular, especially for businesses for a few reasons:
It Offers Premium Content
When you start creating content of your own and sharing it on social media, you’re providing value. That’s one of the top things you can do to gain a high-quality following on social media sites. You know your business inside and out; and that means that you have expertise and knowledge to add to the conversation. It’s just a matter of writing it down (or taking a photo, or shooting a video, or recording a podcast) and sharing it.
Plus, when you create your own content, you have built-in material for sharing on social media–and when people like and share your content, that means that your site gets more clicks. “Doing social media” by sharing content that other people created is okay–but if you want to really start seeing real results from your social media marketing efforts, you need to become a content creator yourself. A blog is one of the easiest, cheapest (try free) and most effective ways to start creating your own content.
It Boosts SEO
Search engines love new content. If you are frequently putting out new and updated content that uses your SEO keywords and is correctly optimized for search, you can boost your SEO ranking.What you get out of it is what you put into it: you don’t have to pay for Google Adwords or sponsored links if you have a high quality SEO optimized blog that people are visiting, commenting on, and sharing. It will take some time if you are starting from scratch, but stick with it!
Simply put, blogging is power. You get to boost your SEO ranking, and you’re creating original content that belongs to you.
It Establishes Your Leadership
Blogging is a great way to establish yourself as a leader in your field. Writing posts about issues in your industry allows you to position yourself as an expert, showing visitors to your site (potential sales leads) that you’re authoritative. Put yourself in a consumer’s shoes: whatever kind of product or service you’re looking for, you want to work with the most experienced and knowledgeable people, right? That’s how you want potential customers to see you when they visit your blog.
Now, imagine all the goodness that blogging does for your business and add video. Vlogs (video blogs) have all the benefits of a written blog plus the power of video, making them even better:
- 69% of adult internet users watch or download video online
- Educational (blog) videos made up 38% of online video viewers in 2009
- Videos appears in 70% of the top 100 search results listing on Google
- Optimized videos stand a 53% greater chance of ranking in the first results page than any textual page
- Consumers find online video 38% more memorable than ads on traditional TV
Combining these two content powerhouses makes for a strong web presence that will not go unnoticed. While a simple word blog is good, adding video blogs to your company’s website will allow your business to offer its own premium content, boost your website’s SEO, and establish your leadership above competitors. Don’t just have a website – have a pool of content-rich resources that helps your best serve your customers and makes your better than the next guys.
QUESTION: Do you have a business blog? Business vlog? Share a link with us!
DISCLAIMER: So we say all this, but don’t have lots of vlogs. Yes, we’re painfully aware! (We’re like the mechanic who never works on his own car.) But that’s about to change as you’ll soon see in an up-coming blog. In the meantime, if you get impatient that we’re not “practicing what we preach”, feel free to come back to haunt us. 😉