Video Answers. Episode 10.

In the 10th episode of Video Answers, we answer the question, “What is a PA?” We discuss who they are, what they do, and why you should care.

What is a PA?

A PA or Production Assistant is a member of your video production crew. (You can read more about video crews in this post on the 6 Unsung Heros of Video Production.)

What does a PA do?

The role of a PA is determined by the size and scope of the project. A PA can be responsible for a variety of production aspects.
At Comprehensive Media, we primarily use a PA in the following capacities:

For pre-production:

  • Coordinate the crew, locations, and equipment
  • Book travel
  • Help with auditions
  • Communicate with the client, crew, and talent


  • Log footage
  • Make sure we have signed releases
  • Keep crew and talent in the know
  • Get coffee

You may be tempted to think of a PA as a lower-level crew position, but a good PA can be a godsend. So, be nice because you never know when you’ll need a good PA on your side.

Need Answers?

Head over to to learn more!
Comprehensive Media is an video communications company that brings businesses perspective through ideas, messages and stories.