Video Answers. Episode 7.
In the 7th episode of Video Answers, we talk about the importance of a creative brief. It’s important to understand what a creative brief is, what it isn’t and why you should have one. We dive into that here in Episode 7:
If a blueprint determines what a house will become, a creative brief determines what a video will become.
A creative brief makes sure that everyone’s on the same page, just like a set of blueprints.
What is a creative brief?
A creative brief is a simple document that defines the video strategy. In fact, a strong creative brief answers a few key questions about your video. For example:
What’s the objective of your video?
Who is your audience?
What’s the single most important message you want to convey?
And, what does a success look like for this video?
A creative brief is not creative
Contrary to how it sounds, a creative brief is not creative. It doesn’t determine colors, treatments or concepts. In fact, when you’re working through a creative brief, you want to set aside the creativity and focus on the strategy.
Then what is a creative brief?
Just think of the creative brief as the blueprint for your video. In the same way you wouldn’t build a house without a blueprint. You shouldn’t produce a video without a creative brief.
Head over to comprehensivemedia.com/videoanswers to learn more!
Comprehensive Media is an video communications company that brings businesses perspective through ideas, messages and stories.