In June of 1996 we received a letter from an “almost” client who had contacted us about producing a kid’s video. We worked with them to determine the scope of the project and how best to achieve their goals. But once they realized the cost, they opted to go with a less expensive option. A few months later, we received a very interesting letter about their experience. It turned out that things were not as they seemed. Below is an excerpt from that letter.
Shame on Me!
“I apologize because perhaps out of embarrassment I did not stay in touch, however, I’ve always wanted you to know that I wish so much that we had gone with your company! You were out bid by $50,000 and that’s why you didn’t get the job. However, saving $50,000 came at a terrible cost to us and shame on us for not knowing better.” Speaking of the other producer they hired, “He tried to extort more money for the master tapes, never did what was promised and we actually had to go on a high speed chase on I-95 throughout Florida to retrieve the master tapes. To make a long story short, I’m so sorry we didn’t hire you!”
Since then, that sentiment has been expressed to me more than once, (although that’s the only one that involved a high speed chase through Florida). When it comes to video production, cheaper is not always less expensive. In short, the right preparation, the best talent, equipment and resources are not cheap. There’s always more that goes into a video than meets the eye.
What Does it Cost?
I am frequently asked the question, “What does it cost to make a video?” A fair and reasonable question. After all, you need to budget. My response is usually, “How much does it cost to build a house?” Of course the answer is, “it depends”. Who are you building for? How big is the house? Where are you building? What kind of materials does your blueprint call for? When are you building? How quickly do you want to move in?
The same is true for video production. It depends on a lot of factors like: your audience, your product or service, your competition, your expectations, when you need the finished video and the list goes on and on.
- First and foremost, you need blueprints. In video production the blueprint is the Creative Brief.
- Do some research. Select a few companies to talk with.
- Do you like who they are, the kind of work they’ve done?
- Get bids. Our quotes are free, but the final quote is usually dependent on the final script.
- Once you get quotes, compare apples to apples. In the end, go with experience, skill and your gut.
With a little planning and preparation you can make sure you get what you want on your next video. Because cheaper is not always less expensive.
Do you have questions about a project. Contact us. We’d be glad to talk with you.