Our Process

Rarely do companies make a video “just for fun.” Video serves a specific strategic purpose, and we believe it is most successful when it’s fully integrated into your marketing strategy. The good news is that’s what we do best.

Did you know over 500 million hours of video are watched each day on YouTube alone? How can your video compete with the clutter? We know how.

We create video that’s targeted and relevant – video that speaks to your audience and drives them to take action. Our approach to video production begins with developing a strategy to target the right people, with the right content, for maximum results.

Understanding your brand.

We want to understand your business – learning who you are and what makes you different, who your target audience and primary competitors are, and what goals you hope to achieve.

Analyzing your market.

Next comes market and customer analysis, where we’ll define the barriers and opportunities to reaching your audience, determining the triggers that engage and push your customers to act.

Shaping your strategy.

As we begin defining your video’s purpose, we’ll consider targeting opportunities and messaging; address timing, budgets and resources; and determine the best ways to track results.

“I appreciate the extreme thoroughness and knowledge that was obviously apparent in how you worked.”

Deborah Dudley

Video is one of the most important assets in a company’s marketing toolbox. In fact, companies who use video grow revenues 49% faster year-over-year than those who don’t. But the path from video concept to final product can be daunting without the right partner by your side. For nearly 30 years we’ve been walking alongside clients, telling their stories and driving their audience to act.

What type of production is right for you?

  • Content Marketing Videos
  • Corporate Videos
  • Explainer Videos
  • Internal Communications Video
  • Promotional Videos
  • Training Videos


You can relax knowing our creative process is an inclusive one with a team of scriptwriters, storyboard artists, cinematographers, designers and producers who work closely with you to determine your creative vision for your video and the practical realities. Our goal is to make the process simple for you, from script to screen. Location scouting, permits, talent, releases and insurance – we take care of all the details, so you can carry on with your normal workday.


We combine visual artistry with technical skills, delivering the know-how, passion and experience to realize your vision. Lighting nuances, proper lensing, subtle use of movement – we’ve mastered the intangibles that you may not realize exist but will fully appreciate when you see the final product. Our team shines in any situation – one camera or multiple, on location, in the studio or at a live event – we custom build a production crew that perfectly fits your video needs.


Post-production is where our team works their magic. Our editors, designers and animators transform raw video footage into an attention-grabbing story. Perfect color balance, thoughtful application of effects and text, music that resonates – the holistic blend of these elements along with the amount of detail we put into every video, big and small, is what separates a good video from a great one.

“Working with Joel and his team was seemless, fun and well planned.”

Marianne Krease

Video has impacted audience engagement more than any other medium in the history of online marketing. More and more companies are using video, but many are getting it wrong because they focus only on the production of the video and forget the strategy and marketing components.

Our partnership doesn’t end with the delivery of your video. We have one final strategy meeting to ensure you are confident in the way you will implement your new video into the market.


Understand your audience.

We help you think through how to get your video in front of your target audience, whether it’s your internal team or millions of Internet users.

Consider your channels.

The most effective video campaigns use multiple channels to guarantee views. We will work with you to develop a promotion plan that includes a mixture of owned, earned and paid distribution channels.

Measure your success.

Your video is just one piece of your overall marketing plan, so it has to integrate seamlessly with your current strategies and align with your business goals. By measuring results and engagement levels, we can ensure your video is helping you hit your targets and producing positive ROI.

“You were quick to see my need, provided solutions and delivered a great video.”

Dan Johnson


Watch our Reel and SEE for Yourself!