In today’s highly competitive job market, candidates are turning to creative ways to stand out from the crowd of applicants. One of the ways they are doing that is by creating Video Resumes. Yep, you read that right! Creating a video resume isn’t as easy as sitting in your office with your iPhone camera and making sure your face looks good from that angle. The right video resume can ignite your chances of success, but the wrong one can be very detrimental to your image and job search.

Think about it. A video communicates your tone, your attitude, your energy, and (if done right) captures the attention of your audience — in this case, your potential employer. This not only helps you get your message and passion for the job across, but it might even help the hiring manager decide if you would be a good fit for the company culture.
So, should you take the risk and send employers a video resume? Amy-Mae Elliot from Mashable says:

“Don’t just create a video resume because you can, create one because it’s relevant to the job you want to do. If you’re applying for a role in the online, media, social or creative professions, then it’s more likely a decent video resume will have the desired effect, i.e., getting you invited for an interview. Don’t send a video resume to a more traditional type of company that won’t “get it.” You might do your chances more harm than good.”

If you decide to make a video resume, here are some tips that will help you in making sure your video is a success:

Keep it Simple

Get to the point! Introduce yourself and talk about why you’re a great fit for the company. Don’t muddy the waters with unnecessary fillers or distractions.

Keep it Genuine

Be yourself! This video resume is supposed to be a reflection of you and how you are as a worker. Don’t try to be someone else or pretend to have qualities you don’t. The video will give you away in a way your resume can’t — so be honest and let your real personality shine through.

Keep it Professional

Although this is creative, fun, and innovative, you have to keep it professional. Remember, this is a resume — something that employers should look like to help decide why you are the best candidate for their company. Speak clearly, don’t use slang, and be proper. Make sure the resume is appropriate and dress to impress. If you don’t have the means to create a video with a clear image and clean sound, you might need to ask for a video professional’s help.

Keep it Relevant

Tell the company what sets you apart without telling them irrelevant information. Think of it this way — what unique aspect(s) about you apply to the position you are interested in? How would that help you succeed and benefit the company? The company will love to know about your dogs and hobbies — once your hired but not as part of your resume.

Keep it Short

Remember that those watching your video resume are busy. Be mindful of their time and make sure you are brief yet effective.

As with everything, video resumes do have limitations. For one, they expose demographic information about candidates that might lead to bias and discrimination. However, with the accessibility employers have to candidate’s information online, this could actually give employers something to look at that isn’t as personal as a Facebook page when trying to learn more about the candidate than a resume can tell them. When you choose to make a video resume, the above suggestions can help you make sure you’re an instant hit that will make you a game-changer in the sea of resumes and job applicants.
QUESTION: Do you have a video resume? What are your suggestions?