Comprehensive Media is in the most focused time of our 23 year history. From the launch of SimplyVideo 2.0, (which we are VERY excited about) to a new on-line community that we believe will launch a thousand careers, I have never been more excited or optimistic about our ability to positively impact peoples lives.
All of that means that our time and resources are more precious than ever and we have to guard them like never before. That reality has forced me to be laser focused. In the process I’ve sought to evaluate what keeps me on target and focused.
So over the next two weeks, I’m going to share the four areas that can help you achieve focus. They range from Foundation and Opportunities to Tools and Course. But each has a single purpose, to keep you on the right track!

Laying Your Foundation

Like the unseen roots of a tree our foundation determines:

  • how stable we are,
  • the storms we’re able to weather and
  • how we survive life’s droughts.

Strong foundations are made up of 3 Key Elements.

Grounded Goals

Our goals are like maps to what we really believe – not just what we say we believe. Through the years one of the ways my goals have been clarified is by my Life Plan.
A Life Plan answers two simple questions…about your ending.

  1. Who do I want to be remembered by?
  2. What do I want them to remember about me?

A good Life Plan helps you be intentional about naming those areas in your life that are really important to you. Some of my areas include my wife and kids as well as a number of personal, spiritual, physical and professional aspects of my life. But naming those areas is not enough. We have to clarify our vision for each and then map out tangible activities that get us to those visions in reality. Michael Hyatt puts it all in perspective. “…most people spend more time planning a one-week vacation than they spend planning their life.” Ouch.
I hired Building Champions an executive coaching organization to help me develop my Life Plan. But you don’t have to hire someone to get yours. Michael Hyatt has a great Life Planning resource on his site that I highly recommend.
How important is a Life Plan? Building Champions begins every engagement with every executive by helping them find their Life Plan. Before developing the Business Vision, the Business Plan or even Priority Management. Why? Because those goals are so foundational that they inform everything else.
Recap – Goals help us prioritize and decide where to focus our energies. Without them we’ll always fragment our time and effort. And nothing will get done OR get done well. Remember, strong foundations always contain grounded goals.

Stay Simple

If you’ve ever looked at a building foundation you know that they’re really not that complex. They are inherently simple. I’m no architect, but I would guess it has to do with the stability and strength that comes from “simple”.
I just finished reading Insanely Simple by Ken Segal. In it he makes a great contrast between Dell computer’s 23 different laptop models to Apple’s 2 laptop models.
“Those who believe that a sea of models makes for happier customers would do well to look at the hard evidence. For eight consecutive years (up to 2011), Apple has finished ahead of all PC makers in the American Customer Satisfaction Index. A “lack of choice” has never been a significant issue…Rather than seeing less choice, Apple customers see less confusion.”
Keeping your focus pure and simple is not only less confusing, but it makes for a much stronger foundation.

Decided Do

A strong foundation doesn’t just happen. It’s always the result of our stubborn choices.
Ken Davis has a post I love about the “D” word–Discipline. It’s a word we usually associate with punishment. But the truth is discipline enables us to DO amazing things. Being disciplined is about doing, committing and achieving.
Embracing the “D” word also means we have to say “No” to a lot of other good things. Or as Jim Collins puts it, “Good is the enemy of great.” Put another way. Your time, money and energies are limited. You’ve got to decide the best path to get you to where you want to be.
Deciding to say “No” to some things so you can “Do” the important things is a must for every strong foundation.

That’s it. Part 1 of 4 on Achieving Focus. On Thursday we’ll learn that…

experiencing peaceful pain at 4:30 AM can provide the perfect perspective!

QUESTION: What Other Foundational Elements Are Important To Achieving Focus For You?


Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we personally use and believe will add value to our readers. We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”