You know how to read a video script and how important pre-production really is, but there’s something else we’ve never really discussed. Yes it’s true – shooting and editing get all the glory, but it’s what happens between scripting and shooting, without which, the...
This weekend I was saddened to receive the news that a dear friend and college roommate suddenly and unexplainably left us – a husband and father of 3, it’s a tragic loss for all who knew him. I spent most of my weekend processing that loss and evaluating...
When you think about the New Year you may think about fresh starts or the potential to change. But for most people, when we think of the New Year we think of resolutions – commitments you make to yourself about how you will act or think differently in the new...
Congratulations! Your video has moved from an idea in the Creative Brief, to a Script, through casting and pre-production and now, (drum roll please), to the moment of truth – filming*. You can’t wait to see it all come together, but you’re not really sure what’s...
Video editing. It’s where the magic happens–where you can actually see everything begin to take shape. But video editing is also where you can easily throw a monkey wrench into the works and drive up your costs and push back your deadline. To keep that from happening...
Google the word “change” and in about .24 seconds you’ll get 2.4 billion results. On one hand we want change, even demand it (the only thing we like more than our iPhone is the next iPhone). But at the same time we hate change, dread it, and even resist it. But that...
