As promised, this time we’re going to explore a simple principle we use to help your audience PAUSE and engage. But before we can do that, there’s a myth that has to be busted. Stick around to find out our audience engagement strategy. That’s now on Video...
It’s a rule that has been used on every film since the beginning of time – at least the beginning of cinematic time. Without it, films would be confusing, disorienting, and just plain hard to watch. What is it? This rule is called “Crossing the...
Your filming is done and you’re about to see the first edit of your video. You know it won’t be be finished but beyond that, you’re not really sure what to expect. Stick around because in this episode I’m going to tell you exactly what you can expect during the...
Everyone is on a budget, so it’s reasonable to ask, “Can we save money by shooting outside?” After all, won’t it be simpler without all those lights? Continue reading, because that’s the question for this episode of Video Answers. You’re wondering if shooting your...
Last week I shared how we spend our time on your shoot. This week I want to go a little deeper with the question, “How can we capture more video footage in a day?” Stick around to find out just what I mean, in this episode 52 of Video Answers. Taking the kids to...
I recently re-read Good to Great: Why Some Companies Make the Leap… and Others Don’t by Jim Collins. Published in 2001 this is not a new book but it is a classic, in large measure because of its insights. In fact, I review it from time to time and to...
