“Does my video need a Call to Action?” Video Answers. Episode 40.

The “Call to Action” is your key takeaway and the very next step you want your audience to take. Since it calls them to act, it’s also one of the primary ways you can gauge their response.
We’ll cover more of that here in episode 40 of Video Answers.

Wikipedia defines a Call to Action (CTA) as, “an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit a store today”.
The call to action is your key takeaway and the very next step you want your audience to take. Put another way, a call to action is what you want your audience to do.

CTA Examples:

• Call our friendly staff to schedule an appointment today.

• Click the link below to schedule your free consultation today.

• Go online now to see how we can save you money.

Strong CTA’s share 5 key traits:

  • Singular

They have a single desired outcome.

  • Directive

They direct your audience to your outcome.

  • Actionable

They require your audience to action

  • Obvious

They are easily understood.

  • Measurable

A real call to action can be measured.

It’s important to remember that, you CAN NOT measure thoughts or feelings. But you CAN track behaviors and actions.

Why does your video need a call to action?

Because you’re investing in an outcome and by calling your audience to action you can begin to measure the effectiveness of that outcome. In other words, a good call to action can help you measure the ROI of your campaign.

So back to our question:

Does my video need a Call to Action?” If you want more than just a pretty video, then yes, your video needs a strong call to action.

Have questions about YOUR video? Let us know:
Visit our website comprehensivemedia.com/videoanswers!
Comprehensive Media is an video communications company that brings businesses perspective through ideas, messages and stories.