Like no other mediums, video, film and motion pictures have the ability to convey their message in a way words alone simply can’t. As well they should, studies by the Albert Mehrabian’s of the world have long since shown what we know to be true…
so much of how we communicate is based on visual, non-verbal cues.
So it’s with that that we want to share with you 2 phrases and a glance that most remind us why video works.
“Look at me when I’m talking to you.”
As a kid it was the way your mother made sure you knew how important the next words out of her mouth were going to be. When she really wanted the message to “sink in”, she knew a visual connection was needed.
“A picture is worth a thousand words.”
Regardless of where this phrase originated, it has illustrated it’s point for a long time. What we see instantly convey’s a flood of information.
“The glance is natural magic.”
It was Ralph Waldo Emerson who said it, but anyone who has ever been in a relationship knows it’s true, sometimes a glance is all it takes to get your message heard.
Is it any wonder that the use of video continues to grow and is predicted to explode in the foreseeable future?
The point is simple, visual mediums like video, film and motion pictures work for because they connect us!