Why use video for your business? It’s a reasonable question to ask. The power of video lies not just in it’s ability to beautifully convey your story, but in it’s ability to connect and engage your audience. But how do you know your video is connecting with your audience?

 

We’ve talked about it before, you CAN NOT measure thoughts or feelings. You CAN ONLY track behaviors and actions. That’s why in this episode of Video Answers, I’ll share 7 metrics that highlight those behaviors and actions AND serve as a reminder of why you should use video for your business.

FROM SOCIAL MEDIA

Social Video generates 1200% more shares than text and images combined
Brightcove

Native video uploads to Facebook have 10x higher reach compared to shared YouTube links.
Social Bakers

YouTube is 11.3x bigger than Facebook in terms of hours viewed, both on the web and in-app.
VentureBeat

FROM YOUR WEBSITE

Companies using video enjoy 41% more web traffic from search than non-users
Aberdeen

Video on a landing page can increase conversions by 80% or more.
Visually

4.8% is the average conversion rate for websites using video compared to 2.9% for those who don’t.
Aberdeen

70% of marketers claim video produces more conversions than any other content.
Vidyard

QUESTIONS

Are you looking for ways to tap into the power of video for your business or just want to watch other episodes of Video Answers? Visit ComprehensiveMedia.com/VideoAnswers where you’ll find a variety of resources to help you during the video production process.

FREE GUIDE

While you’re there, you can download a FREE GUIDE to help you unlock your videos potential. You can find all of that and more at ComprehensiveMedia.com/VideoAnswers.

Thanks for watching Video Answers, the resource with video production help for your business.

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