It took 32 years to rebuild this cathedral and in this episode I’m going to tell you about one of the men who worked on it. In particular, I want to share his response to a simple question that can help you decide who you should hire for your video. Thanks for joining me for Video Answers, the resource with video production help for your business.
“What Are You Doing?”
In 1666 a massive fire leveled the city of London. As a result of that fire, architect Sir Christopher Wren was commissioned to rebuild St. Paul’s Cathedral.
During the rebuilding, Sir Christopher would walk around the job site to monitor progress. It’s said that one day he became intrigued watching 3 bricklayers at work, so intrigued that he stopped to ask them a simple question, “What are you doing?”.
The first answered, “I’m working”.
The second, “I’m building a wall”.
But the third replied, “I’m building a cathedral to The Almighty”.
It’s that perspective of the third bricklayer that provides a powerful context for you and your video. The truth is, you can either hire a bricklayer or commission a cathedral.
How To Decide
How do you decide? Consider these 3 guides when hiring for your video:
- Hire for Purpose
There’s a bewildering amount of video production options out there. Hire someone who understands that part of their purpose is to help you evaluate those options so you can make the right choices.
- Hire for Approach
A video is an investment of time, energy and resources. Hire someone whose approach supports that return on investment by helping you communicate the right message to the right audience.
- Hire for Role
You’ve got a business to run, so hire someone whose understands a part of their role to help you navigate the process so you can focus on your business.
What Do You Need?
With video production you basically have 2 choices, you can hire a videographer or a video producer.
- a videographer has a task, a video producer has a vision
- a videographer captures a scene, a video producer captures a story
- a videographer sees what is, a video producer sees what can be
If what you need is someone to document an event, then a videographer is probably a good choice. But if you need something more. If you need strategy, messaging, and outcomes, you should hire a video producer.
Who you should hire depends on what you want to accomplish. Do we need a brick wall or a cathedral?
If you need a cathedral, but have no idea where to start, I have a great resource for you. Visit ComprehensiveMedia.com/Unlock and download a free guide that will help you:
- Select the Right Video Platform
- Monitor Your Brand
- Measure Your Engagement
You’ll find all of that and more in Unlocking Your Video’s Potential at ComprehensiveMedia.com/Unlock.
How much money would you like to save on your next video? 10%? 20%? How about 30%? Next time I’m going to share an amazingly simple principle that can save 33%, or more on your video. That’s next time on Video Answers.