3 Things More Important Than Technology For Your Next Video

captureaudiencewithvideo

In Bill Clinton's successful 1992 presidential campaign against George Bush a phrase was coined, "It's the economy, stupid". Clinton argued that Mr. Bush had lost sight of the most important thing and in the end, the voters agreed. Today too many video production companies seem to think it's about the technology and try to convince their customers that if they will just use their technology, the world, or at least the customers video, will be better for it. With all due respect, I disagree. … [Read more...]

Don’t Settle for Video 1.0

videoproductionnashvilletn

Okay, we admit it.  Traditional video has been... complicated confusing stressful and based on fantasy, (because most creatives aren't always concerned with schedule and budget) We call that way of thinking Video 1.0.  You usually hear it expressed in phrases like: "We've got the latest piece of equipment." "We've won awards." "We're very creative." Don't get me wrong, each of those are well and good, but the reality is - each of those should be assumed.  Who walks … [Read more...]

- Sitemap - Privacy Policy