Before we get to those 3 ways to use video for your business, let me set the stage.
- People spend 75% more time on websites with video
- 85% of consumers go online before making a purchase
According to Hubspot:
- Online video viewers were projected to reach 169.3 million in 2012.
- Mobile video viewers were projected to reach 54.6 million in 2012.
On YouTube Alone:
- One hour of video is uploaded every second
- Over 4 billion videos are viewed each day
- Over 800 million unique users visit YouTube each month
Research shows video increases conversion on retail sites, and even decreases the number of items returned- and it’s one of the fastest-growing content types for online merchants.
Translation – Your business needs video production today.
In addition to the facts that are easily found online, in early 2012 we conducted a Market Research project to see how businesses are currently using video, and if they aren’t yet, how they plan to use it in the future. According to this recent research we commissioned, the 3 top ways you can use video for your business are:
1) Testimonial Videos
People want to know what your customers think about your product or service. What they say about your product is more important than what you say about your product. Take a day to line up key product or service testimonials to videotape- showing clients how others have enjoyed your product and what they think of it will in turn make you more relatable and trustworthy.
2) Promotional Videos
Promote your product or service. Show your potential customers what your product is about and how customers would benefit from it. Include any specials and calls to action in order to boost effectiveness and ease of conversion. We help clients accomplish this with a Creative Brief.
3) Website/Social Media Videos
These days you never have to go to the hassle or expense of sending a DVD, just send a link, embed the code, and it will be up on your website or social media profile of choice in no time. 85% of people choose to watch a video about a company online rather than read the rest of the website- and that is a statistic that can’t be ignored.
No matter how your company decides to use video, the biggest mistake you can make is to not use it. Here’s a simple challenge- look at your company’s website, product, and testimonials page. Could an engaging video help you connect with your audience? We know it could- and would love to show you how.