I’m spending my week in Las Vegas at the National Association of Broadcasters event with Emmy Award-Winning Director Photography and long-time Comprehensive Media friend, Matt Coale. We’ll spend our days scouring more than
- 1,500 exhibits,
- more than 800,000 square feet of exhibit space,
- with 85,000 professionals,
- representing $30 billion in purchasing power,
- from 157 countries.
All with one purpose, to explore the latest technologies and trends to help us focus on what we do best, Share Great Stories.
We’ll see the latest solutions that will expand our capabilities, provide cheaper solutions with more flexibility. While that’s great news, the future of video production is not technology, it never has been. The future of video production is found in 5 things.
It always begins with a great story. Story is the source from which everything else must flow. Without this foundation, success is impossible.
To identify the “great content” requires a storyteller – someone who can carefully carve away everything that is not the story and in the process find, articulate and bring that story to life.
What’s so great about experience? Failure. Experience means you’ve learned from your mistakes and don’t want to repeat them. What do we say about inexperience? ”They don’t know what they don’t know”. On the flip side of that an experienced team can be more innovative because they have a greater wealth of knowledge from which to draw and that always works in the clients favor.
It’s been said that all problems begin in pre-production. So while planning is not particularly glamourous, it is certainly necessary. Why? Because to succeed, you should always plan for the unexpected.
A process-driven approach goes hand-in-hand with planning. Why reinvent the wheel every time? Focusing on the process can help simplify and streamline the approach, which means more energies can be focused on the creative.
The future of video production is not technology. The future of video production is reserved for experienced storytellers who plan for great content and have developed an approach to deliver that content to their audience.