The world of Marketing is evolving, and no one wants to be left behind. A critical part of this evolution in Marketing for businesses is the use of video on websites, in social media, and for training and presentation purposes. Most people are aware of the emerging power of video but are unaware of just how critical it is for the growth and continuing development of their companies. Here are the top three reasons why your company should be using video:
According to a study done by Forrester Research, you are SIX times more likely to convert website surfers into leads and customers if you have a video about your product or service. They further state that 20% of website visitors will actually sit and read through website content, but 80% will watch videos on the page. Finally, your website is 50% more likely to be ranked on Google if you have one or more videos
Show Instead of Tell
If a picture says a thousand words, then a video tells a whole story. Showing, not telling your clients about your product or service will take their interest to the next level. Not only can they better understand what you are trying to communicate, you can show them exactly what you mean and what to expect.
Establish a Relationship
A video can engage on a deeper level more quickly than words alone. Think about it. Well produced video content can make you laugh or cry and cause you to feel a whole range of emotions. Video allows you to establish the right atmosphere for your message to your audience by building a relationship. If you make them laugh, if you give them chills, or if you inspire them, they can have a lasting connection with your brand that lives beyond reading the company tagline or description.
Don’t just take our word for it though- experience the power of video for yourself and give it a try if you haven’t yet. You will be surprised what a big difference it makes.
QUESTION: If you have used video, what differences have you noticed in your business, and why would you recommend it to other businesses?