How you can engage your audience by using tension in your videos.

I was in college and traveling through the big apple when Indiana Jones and the Temple of Doom was released. It was my first movie premiere with a New York City audience and I will never forget it. I had never seen an audience scream at the villain and cheer for the hero like those New Yorkers did. To say they were engaged, is an understatement. In the second part of “How can you engage our audience?” we’ll explore how we use tension to engage your audience for your video. Stay tuned for episode 71 of Video Answers!

Hey, thanks for joining me for part 2 of “How to Engage Your Audience?” If you missed part 1, you can watch it here.

Last time we talked about an ever popular and widely embraced communications myth and how Ken Davis busted it with a little tension. Watch part 1 of “How Can You Engage our Audience”.

I also shared 3 of my favorite ways to add tension to facilitate audience engagement.

  • 1. Get Their Attention
  • 2. Begin At The End
  • 3. Employ Cliff Hangers

6 Ways To Create Tension for Audience Engagement

Now, let’s pick up with my 4th favorite way to create tension:

  • 4. Keep Them Guessing
    In episodic TV its called a plot twist. You know, when you say to yourself, “I didn’t see that coming”. You didn’t see it coming because they kept you guessing.
  • 5. Kill The Status Quo
    We’ve had a couple of episodes on this enemy of your video, but just know, we never bore your audience with the expected. We want to get them thinking by offering them a fresh perspective of your story. That’s why we’ve made it our mission to Kill The Status Quo.
  • 6. Spring A Surprise Ending
    To keep an audience engaged until the very end, we don’t give away the ending. The fastest way to watch audience engagement plummet is to signal the end is near with a, “Finally, in closing” or “In conclusion” or “Wrapping this up”. That’s why we like to keep your audience engaged with by springing a surprise ending.

And those are my 6 favorite ways to engage your audience:

  • 1. Get Their Attention
  • 2. Begin At The End
  • 3. Employ Cliff Hangers
  • 4. Keep Them Guessing
  • 5. Kill The Status Quo
  • 6. Spring A Surprise Ending

One More Way

Another great way to create engagement is to offer your viewers something of value, something unique. That’s why if you visit ComprehensiveMedia.com/VideoAnswers you can download a free guide that will help you unlock your videos potential. You can find all of that and more at ComprehensiveMedia.com/VideoAnswers.

There’s a lot of misinformation out there about the per minute cost of professional video. That’s why next time we’re going to answer the question, “Do videos really cost $1,000 a minute?”. It will be a great resource to help you properly budget for your video. That’s next time on Video Answers. I hope you can join me.

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