by jsmith | Creative Brief, Financial, Pre-Production, Preparing, Reference and Helps, Script, Video Answers
“What are the obstacles to my video’s success?” Video Answers. Episode 39. You’re writing your creative brief when you come across this question: What’s the single biggest obstacle related to the success of your video? It’s a question that would be...
by jsmith | Communication, Creative Brief, Pre-Production, Reference and Helps, Script, Video Answers
“How can I keep my video simple?” Video Answers. Episode 38. We’ve all heard our parents or grandparents talk about the good olé days. A time when life was easier, life was simple. But what is simple and what does it have to do with your video? That’s the...
!["What should I expect from my video proposal?" Video Answers. Episode 37.]()
by jsmith | Creative Brief, Financial, Pre-Production, Preparing, Reference and Helps, Shoot Production, Time, Video Answers
“What should I expect from my video proposal?” Video Answers. Episode 37. You know a video proposal will give you the cost of your video. But there are a few other areas you should expect from a good video proposal as well. And that’s what the subject for...
!["How do I engage my audience?" Video Answers. Episode 35.]()
by jsmith | Communication, Creative Brief, Reference and Helps, Video Answers
“How do I engage my audience?” Video Answers. Episode 35. You know how important audience and message are. But how do you engage the right audience with the right message? That’s the subject for this Video Answers. The goal of great video is never to just...
![“What is a creative brief…And why should I care?” Video Answers. Episode 7.]()
by jsmith | Creative Brief, Preparing, Reference and Helps, Video Answers
Video Answers. Episode 7. In the 7th episode of Video Answers, we talk about the importance of a creative brief. It’s important to understand what a creative brief is, what it isn’t and why you should have one. We dive into that here in Episode 7: If a...
