Have you ever stopped to consider the importance of location? Whether it’s for a video, a photo shoot, or a meeting – the location sets the stage and the mood for what’s about to happen.

As video producers, we go on location scouts to find the perfect place to enhance and support the message we’re communicating. We’ve shot b’zillions of locations including hospitals, churches, big cities, little towns, African savannas, local stores, tourist attractions, closets, in cars, on the back of motorcycles, schools, Thai temples and offices just to name a few.

What I want you as a reader to take away from this post is the importance we place on choosing the right location for your video. how important choosing the right location is in order for a video to be successful. When planning a location and deciding logistics, there is one main question that we’re looking to answer about the location in order to classify and prospect a location:

Does the location add to or subtract from the story? In order for an audience to connect with your story, a location should provide three characteristics: emotional meaning, a backdrop, and a place for interactions.

1) The Emotional Meaning

Different places remind people of different experiences they’ve had in the past. We learn to associate colors, sounds, and places with emotions and memories. So we make sure that the location we choose connects your audience in the right way. This all depends on which emotion we’re trying to convey. Is it sadness? Happiness? Or do you simply want them to see themselves in the video? If your audience can relate to the emotion the location conveys, we’re on the right track.

2) The Backdrop

One of the things we don’t want is for the background to be more interesting or call for more attention than the focus of the film or video (this can be the people, the product or services being demonstrated). We always want the location to support the the focus of the story and doesn’t compete with it.

3) The Place for Interactions

We want interactions between the characters and the location to be natural but not distracting. Their hair blowing in the wind, the light hitting their face or calm of the ocean. But what seems good in person, may not work so well in on video. For example, in some scenes, hair blowing in the wind can be distracting or the light may only be “perfect” for 20 minutes every day, so we have to bring our own lights to make it perfect for hours. Or the gentle lapping of the waves on the pier, may create real issues for the audio department. So when we look for a location, we’re always looking for  balance. In short, we want the location to play the supporting role, not take over the project

After reading this, think about the films/videos you’ve seen, or even photo shoots you might have been a part of. Did the locations possess these three characteristics? Next time you are holding a meeting, shooting a video, or even hosting a simple get together, give some thought to the location, to make sure it’s perfect,

QUESTION: If you had to produce a video, what would the video be about and what would the ideal location be?

“I want to pay an arm and a leg for my new video”.

In 20 years no one has ever told me that…at least not in those words.  But I have heard it more times than I can count.  It’s usually expressed in one or more of these 8 REALLY expensive phrases.

1. “We’ve got to have a video done by this Friday”.  - I know you’re in a hurry, but slow down and do it right the first time.  Because if you rush through it the likelihood of failure is much higher, which will mean it will be take longer and cost even more.
2. “It’s a simple project.  We don’t need a script”. - I’m sure it is a simple project, but not having a script can make it complex.  Just remember a script tells you more than what’s said, it determines what is shot and how, how things are budgeted, how the shoot is scheduled, what talent and equipment are required and a whole lot more.  Don’t be tempted to wing it with notes scribbled on the back of a napkin.
3. “Our audience is everyone who watches the video”. - While a lot of people may watch the video, it’s important to identify and target a primary audience.  Trying to say too much to too many people is like shooting a gun with no target.  It’s a waste of bullets.
4. “We want to use Bob in accounting, he gives this speech all the time.” - I’m sure Bob is a nice guy and a good presenter, but being on camera, taking direction and delivering to a camera lens under bright lights is something Bob is probably not prepared to do.  Let our professionals do it.
5. “We don’t need a studio.  Our warehouse will work.” - There are lots of considerations in selecting where to shoot.  We shoot in studios because of technical requirements like lighting, grid, power, sound isolation, ceiling height, room layout, etc.  Besides, the warehouse manager probably wouldn’t be happy with us for shutting down his warehouse for a several days.
6. “This video will be produced by the X committee”. - Producing by committee always takes longer, is more expensive and no one is EVER happy.  What your producer needs is a single point of contact.  That contact can then work with the committee, but don’t water down the message and it’s effectiveness.  After all, you know what they say about too many cooks in the kitchen.
7. “I don’t need to approve this, we trust you”. - Thanks for the vote of confidence, but we ask you to approve along the way, because we’re building on a foundation.  It’s vitally important that our clients see and approve each step of the process.  We don’t want to assume we’re on the same page.  We want to know.
8. “I know we’ve already shot it, but my boss looked at the script and has a few changes”. - If members of your team need input, the earlier they do that in the production process, the better.  The later the changes come down the pike the more expensive they are and the longer they take.

So, if you want to produce a really expensive video, these are the phrases for you.  Oh, and by the way, if you’ve got money to burn, please let Comprehensive Media be your production company!

QUESTION: What are some of the really EXPENSIVE phrases you’ve heard?

A garden requires patient labor and attention. Plants do not grow merely to satisfy ambitions or to fulfill good intentions. They thrive because someone expended effort on them.

Liberty Hyde Bailey

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If you know me at all, you know I’m a productivity geek. I use a lot of gadgets, software, tips/tricks and procedures to “Get Things Done“. But before I could benefit from these tools, I had to invest my time into learning all that they had to offer. Without that investment, all those tools were worthless to me. And so it is in the world of film making. The greatest technology, creativity and talent will never be as effective as with the client’s investment of time and effort in the process.

Though the years I’ve seen these 4 simple client investments deliver the greatest results for the client and their project!

Think it Through

It sounds simple enough, but in our busy, hurry to the next thing world, just stopping and thinking it through is sometimes the hardest thing to do. My best thinking time is in the morning. I also find that by isolating myself, eliminating interruptions and setting a timer – I am forced to focus and work through the process.

Great starting questions to ask which will get you thinking in the right ways about your project, should include the following:

• What’s my objective?
• Who’s my audience?
• What’s the single most important thing you want to convey?
• What defines success for the project?

Talk it Out

Once you’ve thought through the outcomes for your project, it’s time to run those assumptions by your team. Doing so will give you a chance to vet your ideas, strengthen your ability to articulate and defend the project and ultimately give your team the chance to validate your assumptions and the project.

I know what you’re thinking, “It will be so much faster if I just run with this.”  It could be, but in our experience, it never is. You want your team’s feedback NOW, not after you’ve spent a lot of time and money in production. As a rule, when a project is rushed, it almost always costs more and takes longer than doing it right the first time. Besides, this can be a productive time for you and your team and gives others input and buy-in on the project – which gives you momentum.

Live with It

It sounds simple enough, but give yourself enough time for the project to simmer. A day or two distance usually always provides fresh perspective for me. After that time of “rest” I find one of two things almost always happen – I come back to the project and am affirmed at the direction it’s taking or I look at it and wonder what I was thinking. Either way, “living with it” provides clarity.

Plan Ahead

Now that you have clarity of purpose, you really want to look down the road and PLAN. I find a great way to do that is to ask myself a very simple question, “What’s the very next thing that has to happen to move this project forward?” This is a great question because it’s helps you systematically think though each step of the project and ask those important “if this, then what” questions. “If XYZ happens, what are we going to do?”

This is all about anticipating the outcomes. It also provides another opportunity to involve key players of your team. Each of these what if questions provides you with a bigger picture of your project and greater clarity of the desired outcome and obstacles.

I know what you’re thinking about now, “None of these 4 investments are difficult.” And you’re right. Maybe that’s why it’s so easy to over look them. But each represent an investment of time and energy in the film. An investment that can pay handsome dividends.

And what are some of the dividends that you can expect as a result of your investment?

1. Increased Efficiency
2. Reduced Risks
3. Maintained Control
4. Achieved Objectives
5. Encouragement of Creativity and Innovation

We have a few FREE resources that can help prepare you for your project.

• Our Production Brief gives you a simple document to help you Think it Through.
• 20 Ways to Save Money On Your Next Video is another tool to help you plan to save from a financial point of view.

If you’ve never done this before, don’t worry about it. One of our roles as a video production company is to walk you through this process. The real purpose of this post is to remind each of us that great intentions are never enough. Just like “real life”, action is required – even for the client. So make use of these 4 simple investments of your time to make sure you get the most out of your project!

Question: What investments do you use to move from intention to action?

“The challenge of leadership is to be strong, but not rude; be kind, but not weak;
be bold, but not bully; be thoughtful, but not lazy; be humble, but not timid;
be proud, but not arrogant; have humor, but without folly.”
Jim Rohn

Last night when I got home my 12 year old daughter announced that she wanted to interview me for a school project on leadership. I thought to myself, “Sure, how hard can this be?” Boy was I in for a surprise.

The first few questions were simple enough and focused on the qualities of a good leader and the characteristics of poor leaders. I shared how the best leaders are good communicators, great listeners, and seek the input of others. On the flip side I was able, with some measure of confidence, to warn her of the characteristics of “not so good” leaders – arrogance, self-sufficiency, poor listeners, intimidators and angry know-it-alls. By this time I thought I was doing great.

I briefly imagined her teacher calling me with the question, “Mr. Smith, your interview on leadership was inspiring. Would you be willing to come in and speak to our entire school?” Then questions 13 & 14 snapped me back to reality.

• Question #13 – Do you ALWAYS act like a leader? (emphasis mine)
• Question #14 – Have you EVER had any bad leader qualities? (emphasis mine)

I answered “Yes” and “No”, but unfortunately, not in that order. I had to answer, “No honey, I don’t always act like a leader should.” And, “I’ve had all the qualities of bad leaders.”

As if I had to remind her of what she already knows, I am not a perfect leader. I have unfortunately been “arrogant, self-sufficient, a really poor listener, intimidating and an angry know-it-all”. But I could also share with her the 2 realities I know to be true about leadership.

Leadership is a Journey

Leaders never “arrive”. All great leaders know that there is always more to LEARN, more to BECOME and more they can BE. Leadership is a life-long education, a journey, not a destination.

Leadership is a Privilege

I am a leader not because I say I am, but because our team allows me to be. Leadership is not something owed me. It’s something I must earn everyday. That certainly doesn’t mean that leadership is a popularity contest. It does mean that leadership is a responsibility and an honor with which I have been entrusted.

I regularly ask myself two questions about my role as leader in our company. Two questions that define are a mirror of my true value as leader.

1. What am I doing to build up our team?
2. What am I doing that holds us back?

My daughter’s “15 leader questions (for dad)” reminded me of how much I have yet to learn about leadership. I am certainly no expert. I am a struggling novice who too often sees more that he does wrong than right. But I am striving, reaching, learning, and stretching to instill, inspire and challenge my team (and my daughter) to achieve greater things together than we could ever achieve apart. To me, that is real leadership.

QUESTION: What’s your definition of a leader?

As we all know, change is the one constant in life. Things change constantly in our lives- whether they are purposeful changes or unexpected turns in our paths. However, change isn’t just active in our personal lives. Organizational changes can sometimes be even harder than personal changes because we aren’t necessarily in control of them like we would be in our personal life. In reality, are we ever really in control of change?

I’ve recently had the pleasure of reading “Switch! How to Change Things When Change Is Hard.” by brothers Chip and Dan Heath. In the book, they explain that our emotional side is an elephant, and our rational side is the elephant’s rider. The rider holds the reins and seems to be the leader. But the rider’s control is precarious because the rider is so small relative to the elephant. Anytime the elephant and the rider- or our emotional and rational side disagree which direction to go, the rider (rational thought) will lose.

The book’s hypothesis is that to bring about change, we have to:

• Direct the Rider
• Motivate the Elephant
• Shape the Path

After reading this book, I was left with 3 clear lessons for managers trying to bring about organizational change:

1) Have Clarity

“What looks like a people problem is often a situation problem. What looks like laziness is often exhaustion. What looks like resistance is often a lack of clarity.”

Lesson: Don’t let assumptions fool you- things aren’t always as they seem and superficial problems sometimes have deeper roots than are portrayed. Try to understand the reason/cause why something isn’t working before making any assumptions that could lead to further problems.

2) Have Influence

“For individual’s behavior to change, you’ve got to influence not only their environment but their hearts and minds.”

Lesson: Shrink the change! Make the change easier and take it one step at a time. Make employees feel like they are closer to their goal than they thought. This can be done by celebrating small wins. As a leader, you must motivate your employees to change and empower them. Make it worth it for them, and make sure they understand the cause and validity of the change.

3) Have Focus

“Find out what’s working and how you can do more of it”

Lesson: Don’t solely focus on the wrong, capitalize on the good and use that as momentum for change. Use the power of small wins to thrust the morale of workers. This can be observed in learning organizations, they are constantly improving upon their successes rather than only fixing their mistakes.

Manager or not, we can always help make change smoother in our organization with clarity, influence and focus.

QUESTION: What is the hardest change you have ever made in your professional life?

It’s no surprise that as the online and social media communities have grown exponentially in size, so have the personalties and mannerisms of their members. Our friends at First Direct have compiled a list and created an infographic of the new social media personalities emerging online.

As a Marketing Coordinator, I border “The Ultras” and “The Deniers”. However, most people I know are either “The Dippers” or “The Lurkers”. Check out the graphic bellow:

Needless to say, we all know a “Peacock” or some “Quizzers”.

Although these inforgraphics and personality segmentations are fun, they do serve a higher purpose.

It is important to know what “personality” you are- not just as a game, but as a way to know what others online think about you and your company.

By knowing what they think, the feedback helps you understand how your online presence comes across, and what impression that leaves your followers and online community members with.

Is this impression helping or hindering your online goals? Is it how you want others to perceive you and your company? We know it’s important to be yourself and not just care about what others think of you, but when your presence translates into business and opportunities, it is important to measure and manage it.

QUESTION: What Social Media personality are you? Do you agree with the above segmentations?

When people find out what we do, it almost always sparks interest – and it should. I’ve got a really cool job. So It’s not surprising, when from time to time, I will get the question:

“We’ve got a video on our website, will you take a look and tell me what you think?”

I’m fairly pragmatic and assume when asked that question, that the “askee” wants an honest answer. (Maybe that’s a character flaw).

A few months ago I got “the question” from someone. So I watched their video and shared my thoughts. Below is my unedited email, in it’s entirety.

 I did look at your video and have a couple of observations that I trust will be helpful to you.

• The first thing I noticed was the quality of the video compression – it wasn’t bright, crisp and clear.
• You guys didn’t look like you were comfortable delivering to the camera – it looked and felt like you were reading. You can always use an interview-style to get around that. * I would want it to be a little more upbeat. * It should be more client-focused vs. who you are and what you do.
• Overall there is simply too much on-screen text – too small to read and too busy
• Your viewers can’t pause the video – that’s a big deal for a lot of us. We want control.
• I would suggest supporting graphics that emphasize the content you’re communicating.

As something of a “fail safe”, I did have someone in the office look at the email before I sent it. (When in doubt, I’ve always found that to be a good idea). But in looking back at those notes, I realized my comments really summed up the 7 characteristics that must be considered in order to keep your video from not being the best it could be:

1. QUALITY

The quality of the video is a mirror of the quality of you and your organization. Ask the question, How does that video reflect on us? If in doubt, pull it. Impressions are incredibly important!

2. NATURAL

Choose a style of delivery or format that you are comfortable with and that reflects believable. For example, we always discourage clients from reading a script. Why? Because it almost always looks like they are “reading a script”. So be real.

3. UPBEAT

Whatever your content, where appropriate, be upbeat and positive in your delivery. There’s nothing worse than watching someone go on and on about how excited they are – only to hear it delivered in a labored, obviously read, drone. A little spring in your voice will go a long way to engaging your audience.

4. FOCUS

Don’t forget to make the message of your video about your customer, not you. They don’t want to hear about you, they want to hear what you can offer them and how it will help them. It’s not about you, so make sure your focus conveys that.

5. TENSION

Author, speaker, and friend Ken Davis says it this way, “When the tension is gone the attention is gone.” What he means by that is, leave them wanting more. The practical application here is to ignore the old adage, “tell ‘em what you’re going to say, say it, and then tell ‘em what you said”. You’ll keep your audience engaged by keeping the tension and thus their interest.

6. TRUST

Viewers want control. Don’t be tempted to have your video automatically play and don’t assume that taking away the play/pause function will make them keep watching your bad video. Extend enough trust and intelligence to your audience to assume they will do what’s best for them.

7. SUPPORT

Support your message with appropriate visuals. That can be pictures, text or b-roll. Either way, it keeps your viewer engaged and helps them “see” what you’re saying.

The reality is, you don’t have to spend a lot of money for a nice, clean, simple video. However, if you’re doing it yourself, ask some friends or trusted clients who will be honest with you about what they think. And if what you want to accomplish is beyond your capabilities, find someone who can help.

We don’t have to produce your video for it to be great. (Although I am hoping that the new “all future video has to be produced by Comprehensive Media” legislation I have before congress will soon be law). Okay I’m kidding. But I’m not kidding when it comes to following these 7 indicators to keep your video from stinking.

By the way, this person never responded to my email – but their video is still up. Only now, it’s not on the home page.

QUESTION: Want An Honest Evaluation Of Your Video? Click Here or Leave us a Comment. We Promise To Respond.

So you’re going to be interviewed on-camera. You’ve never done anything like this and you have no idea what to expect or how to “get ready”. Good news! Help has arrived.

In my 25 year career as a film maker I have interviewed a LOT of people, (I would say thousands, but I’ve never really counted). In fact, my record is about 60 people in a week. So during that time, the years – not the week- I’ve learned a thing or two about interviews, insights that I want to share with you.

The reality is, getting ready for an interview is neither hard nor painful. But you probably have a few questions – in fact, you can turn the tables and I’ll answer the 5 burning questions you want to know before your interview.

Question 1 – Why Me?

You’re being interviewed because we want your story, your perspective, your thoughts and your experience. The fact is, you’re an expert. So relax, be yourself and speak from your personal experience. That is the first and most important thing for you to remember in this process.

Question 2 – What’s Going to Happen?

We’re going to have a conversation. That’s it. All you have to do is sit down and have a conversation with me, your interviewer. You don’t have to act and you never have to look at the camera.

Now to get to the place where we can do that, our team will arrive anywhere from 45 minutes to an 1.5 hours before your scheduled interview to find the best place to talk with you. Once we land on a place, we’ll move into action to get all the camera, lighting, equipment, etc. in the right place to make you look great.

Depending on the scope of your interview, we could be with you for 30 minutes or 3 days. Either way, we have one purpose, to capture your story in a way that best communicates your message.

Question 3 – What Should I Wear?

Video cameras have come a long way, but there are no where near as discerning as our eye. Because of that we have to adjust for the way a camera “sees” colors, patterns and contrast. With that in mind, we suggest the following guidelines as you pick the perfect outfit.

DON’T wear black, white or red.

DON’T wear small stripes, fine checks or dense patterns.

DON’T wear large or flashy jewelry

DON’T wear anything distracting like large logos, etc.

DO wear dark to medium colors.

DO bring 2 extra clothing changes – just in case.

Men, follow the same rules when choosing a tie—a non-shiny plain tie, which complements your suit, is best.

The bottom line is we want people to focus on you and your story and not what you’re wearing… unless of course that is your story.

Question 4 – How Should I Prepare?

Actually, you need to prepare very little, if any. As we assumed in Question 1 above, we’re talking to you because of your knowledge on the subject so it’s less about preparation and more about being who you are. Truthful, genuine, sincere and honest are what we’re looking for.

There are a few “Don’ts” that I would caution you against. Don’t over prepare. Don’t try to memorize answers. Don’t write it ALL down.

We choose to talk with you, not an actor we hired to play you, so you shouldn’t attempt to memorize your script. I promise, that has never, ever, not once, turned out well. Don’t over-prepare. Sure if you want to jot down some notes, some memory joggers or dates and places, that’s fine. Don’t over prepare. Don’t write it ALL down.

Question 5 – What’s The Interview Like?

The easiest way to answer this question is to share with you the 10 suggestions I share with everyone I interview right before we turn the cameras on.

1. This is a one on one conversation between you and me.
2. Ignore the camera
3. Our audience won’t hear my questions only your answers, so rephrase of restate the question. If I say, “What’s your name?” You’ll say, “My name is…”. If I say, “How did you get to this place?” You’d say, “I got to this play by…” You get the idea. Just make sure the audience knows the context of question from your answer.
4. From the viewers perspective, I don’t exist, so I won’t audibly respond to your questions – but I’m fully engaged.
5. Don’t mention my name in your responses.
6. If I look down or to the camera while you’re talking, keep looking right at me.
7. After you answer a question, there will be a few seconds of silence before we go on. This is intentional. Keep your eyes on me the whole time.
8. Don’t refer back to something you said earlier in this way, “like I said earlier” or “as I’ve already said”, etc. For whatever reason, we may not use what you said earlier.
9. I may ask you the same question different ways and at different times – that’s intentional. If you’re able, answer it in a different way.
10. Don’t self-edit. If you felt like you just “messed up”, correct yourself and go on. If we need to revisit a question again, we can do that. But for now, the show must go on.

And there you have my answers to the 5 burning questions about your on-camera interview. It’s really that easy. In fact, one of the greatest compliments we can be paid is what we often hear after an interview, “That’s it? That was easy!” You can do this. Be yourself and share from your experience. We’ll take care of the details!

QUESTION: Tell Us About Your Interview Experience?

4 Reasons

Here are four powerful reasons why so many companies are using video.

Even More Reasons

If the info graphic were not enough, we’ve created a video highlighting even more reasons why video is so powerful.

With facts like these it’s easy to see why video can’t be ignored. Take advantage of video and all its powerful stats and stop asking yourself why video and start asking, when you’re ready to start enjoying the power of video.

QUESTION: Do You Have Questions About Video? EMAIL US. Maybe We Can Answer Your Question.

Last week’s post on The Three Cautions Of Technology actually started as another post, this one. In fact, the original title was Balancing Video Risk with Reward. So, I’d like to pick up where I almost left off.

I began last weeks post by sharing how video “use to be” and how the advances in technology now mean it’s “smaller, faster, easier, higher quality and less expensive than ever before” making video available to the masses. We also explored the reality of those advances.

Most people are quick to think of the higher exposure that comes with higher costs, but the opposite is also true – especially in video production. For example, lower costs and smaller crews have the potential to expose clients to significant risks as well. What do I mean? Let’s look at 3 areas which beg for the balance of video risk and reward.

Teetering Quality

It’s impossible for a “crew of one” to be wholly focused on picture, sound, lighting, make up, wardrobe, etc. 100% of the time. That’s why having dedicated crew, focused on a single task is so invaluable. Take a dedicated audio person. I know all of their energies are focused on making the sound as good as it can be. Yes is costs a little more to have a dedicated sound person, but we never have audio issues that we’re paying money to fix in post. You really do, “get what you pay for.”

Seesawing Speed

When I get that call from someone who is out of breath speaking 200 words a minute and telling me how they need their video “Now!” my red flags begin to wave. Maybe I’m old fashioned, but I have found that rushing headlong into a job always costs more both financially and in actual time spent. Are there times that a project is needed quickly? Absolutely, but one should always be aware of the potential risks that accompany the potential rewards. In the end, time invested determines cost and high quality always costs.

Pivoting Cost

We can usually tell how a project will end by the way it begins. If a client doesn’t have the budget to do it right and is fixated on cutting every cost possible, we will almost always decline the project. Why? Because my experience tells me that those apparent cost-savings on the front end, (“Save a few hundred bucks and cut the audio guy”) almost always in reality, costs more money and time on the back end.

I think this whole conversation is about mindset. There are those who see video as spending (something that should live on the P&L) and those who view video as an investment, (something that shows up on the balance sheet). Or as Carol Dweck says in her book Mindset: The New Psychology of Success

“People with the growth mindset know that it takes time for potential to flower.”

If you can begin to think about your video as an investment in your campaign, client or business, (one that yields returns for your campaign, client and business), then you’re more likely to reap rewards. The parable of the talents is a good reminder that buried talents benefits no one but invested talents always yield rewards.

Determine Your Acceptable Risk

All investments comes with risk and no two video projects are the same. So I’m certainly not saying that all video projects have to have a big crew or big budget in order to be successful. Depending on your market, time, budget and quality of the production, a small crew may be “just what he Dr. ordered”. All I’m suggesting is you should go into project knowing the potential downside of any project. What I’m cautioning against is going into the project with unrealistic expectations – assuming there is no risk, only the upside of reward.

Resources

We have an entire eBook on the subject of saving money which you can find here.
We also have a similar post on the Project Triangle called My First Ferrari.

A Closing Thought

A few years ago I shared a post about one of the few clients we heard back from who didn’t select us. Here’s what they said:

“I apologize because perhaps out of embarrassment I did not stay in touch, however, I’ve always wanted you to know that I wish so much that we had gone with your company! You were out bid by $50,000 and that’s why you didn’t get the job. However, saving $50,000 came at a terrible cost to us and shame on us for not knowing better.”

You can see the full post on Saving 50k here.

If you’re comparing apples to apples, we’re always competitive but we’re usually never the cheapest. Why? To lower costs we have to cut corners which opens the project up to more potential risks and less rewards for us and the client. I’m not a gambler so we play it safe by trying our dead level best to do it right the first time around.

Everyone has to find the place where they are most comfortable with the downside of risk and the upside of reward. Everyone has to balance their video risk with reward.

QUESTION: What’s Your Take On Video Risk and Reward?