“What’s my video’s biggest enemy?” Part 1. Video Answers. Episode 32.

"What's my video's biggest enemy?" Part 1. Video Answers. Episode 32.

Guess what? Your video has enemies, ones that can wreck havoc on your objective, your message and your audience. Knowing your enemy could save your video production. We'll address part 1 of that here in this episode of Video Answers. Ask any military commander his greatest fear and he’ll probably tell you it’s the enemies he doesn’t know about that scare him the most. Guess what? Your video has enemies. too. I know, it might sound overly dramatic to begin with a military analogy, … [Read more...]

“Should I transcribe my video?” Video Answers. Episode 31

"Should I transcribe my video?" Video Answers. Episode 31

We do a lot of video interviews here. But, is it worth transcribing your videos? We will discuss that here in Episode 31 of Video Answers. If there’s one lesson we’ve learned about interviews, it’s that you never know where the story will lead. Which is why we transcribe all of our interviews. A video transcript is a word-by-word copy of what was said in a video. A video transcript is also time-stamped to the video so you can quickly find the matching dialogue in the video. Benefits … [Read more...]

“Can we use the camera mic for our video?” Video Answers. Episode 30.

"Can we use the camera mic for our video?" Video Answers. Episode 30.

Most consumer video cameras come with a mic, so why can’t you save you a few dollars and use the camera mic instead of an audio engineer? That’s the question for this episode of Video Answers. Nothing is more annoying than bad audio.  Using the mic on a consumer video camera for dialogue in your video will give you bad audio.   What’s the problem with using the camera mic for dialogue on your video? One word: Distance. The camera mic is already on the camera. The farther … [Read more...]

What’s the payment schedule for a video production? Video Answers. Episode 29.

What's the payment schedule for a video production? Video Answers. Episode 29.

You’re ready to begin your video, but accounting is asking, “What’s the payment schedule for a video production?” Well you’ve come to the right place, because that’s the question for this episode of Video Answers. When it comes to the payment schedule for a video, each company has it’s own practices, but you can expect a fairly standard industry payment schedule which includes: A deposit As little as $2500 or 10% of the total cost of production 3 scheduled … [Read more...]

“What is a dolly?” Video Answers. Episode 28.

"What is a dolly?" Video Answers. Episode 28.

What is a dolly? And, what does a dolly do for your video?  We'll discuss that here in Episode 28 of Video Answers. In the beginning of the video, I show a dolly named "pink baby," my daughter’s favorite dolly for the last 14 years. Don’t confuse that kind of dolly with a camera dolly. Camera Dolly A camera dolly is a piece of equipment whose sole purpose is to produce smooth camera movements. To do that, the camera is mounted on the dolly, so when the dolly moves, the camera … [Read more...]

“Do I need 4K video?” Video Answers. Episode 27.

"What is the life of my video content?" Video Answers. Episode 27.

There’s a lot of talk these days about 4k video, how great it is and how it’s the future of cinema. But do you need it for your video now? That’s our question for this episode of Video Answers. 4K and HD A true 4K resolution is 4096 x 2160 pixels. That’s more than double the resolution of HD. But do you really need all that resolution now? The upsides and downsides The upsides to 4k video are obvious: It's beautiful It's viable for a long time to come It's easy to … [Read more...]

“How long will it take to edit my video?” Video Answers. Episode 26.

edit

Now that your video is shot, you’re probably wondering how long it will take to edit your video. We'll address that here in Episode 26 of Video Answers.   Video Editor Recently, we talked about what a video editor does - selecting, shaping, finalizing, and polishing a story. That's the backdrop for how long it takes that editor to edit your video. Video Edit Ratio We use a ratio to determine how long it takes to edit any given video. The first number in the ratio is the number … [Read more...]

“How can I get my video faster?” Video Answers. Episode 25.

"How can I get my video faster?" Video Answers. Episode 25.

When we’re producing a video, we always provide an estimated time of delivery. But if you want your video sooner, there are a few things you can do to help us make that happen. We'll talk about that here in Episode 25 of Video Answers. In video production, the estimated time of delivery includes some time for your review and approval of your video. Here are five ways you can help yourself get your video a little faster: Communicate Efficiently Be direct and specific, not vague, in your … [Read more...]

Will I get to approve my video before it’s done? Video Answers. Episode 24.

"Will I get to approve my video before it's done?" Video Answers. Episode 24.

A question we’re often asked is, “Will I get to approve my video before it’s done?” There are multiple steps in our video production process, but keeping you out of the mix is not one of them. You'll learn about that here in Episode 24 of Video Answers. “Will I get to approve my video before it’s done?” Our Answer The short answer is a resounding, “Yes!” But, instead of one big final approval, we ask you to approve your project each step of the way in our video production … [Read more...]

“How long should my video be?” Video Answers. Episode 23.

"How long should my video be?" Video Answers. Episode 23.

"How long should my video be?" It's an important question. We'll cover all that and more here in Episode 23 of Video Answers. According to a recent NBC report, in 2000 our average attention span was 12 seconds. In 2014, it dropped to 8 seconds. That statistic reminds me of one of my Dad’s favorite jokes: "I’m so broke, I can’t afford to pay attention!" But, before I lose your attention, let's get back to the question at hand: How long should my video be? Wistia, a video hosting … [Read more...]