“Does my video need a call to action?” Video Answers. Episode 40.

"Does my video need a Call to Action?" Video Answers. Episode 40.

The "Call to Action" is your key takeaway and the very next step you want your audience to take. Since it calls them to act, it’s also one of the primary ways you can gauge their response. We'll cover more of that here in episode 40 of Video Answers. Wikipedia defines a Call to Action (CTA) as, “an instruction to the audience to provoke an immediate response, usually using an imperative verb such as "call now", "find out more" or "visit a store today”." The call to action is your … [Read more...]

“What are the obstacles to my video’s success?” Video Answers. Episode 39.

"What are the obstacles to my video's success?" Video Answers. Episode 39.

You’re writing your creative brief when you come across this question: What’s the single biggest obstacle related to the success of your video? It’s a question that would be easy to gloss over - but I want to tell you why you shouldn’t - on this episode of Video Answers. When it comes to obstacles, I can promise you one thing: Your video will have them. The only question is, will you know about them before they happen? The secret to a successful video is to identify those obstacles … [Read more...]

“How can I keep my video simple?” Video Answers. Episode 38.

"How can I keep  my video simple?" Video Answers. Episode 38.

We’ve all heard our parents or grandparents talk about the good olé days. A time when life was easier, life was simple. But what is simple and what does it have to do with your video? That’s the question for this episode of Video Answers. At its heart, "simple" is defined as: easy to understand, not elaborate, not complicated. That’s how a simple video should be. But, the latest technology and eye-popping creativity can distract from simple and stop the effectiveness of your video in … [Read more...]

“What should I expect from my video proposal?” Video Answers. Episode 37.

"What should I expect from my video proposal?" Video Answers. Episode 37.

You know a video proposal will give you the cost of your video. But there are a few other areas you should expect from a good video proposal as well. And that’s what the subject for this Video Answers. A good video proposal tells you more than your budget, it lets you know what to expect from the video production process. In essence, it provides the framework for your production. And while you know it should include a budget, there are 6 other areas you should expect from your video … [Read more...]

“How can I save $11,000 on my next video?” Video Answers. Episode 36.

"How can I save $11,000 on my next video?" Video Answers. Episode 36.

We all want to save money. That’s why I want to share with you a really simple principle that can save you $11,000, or more, on your next video. That’s on this episode of Video Answers. When it comes time to plan for a video, it’s all about math. Yes, there’s an assumed creative component, but at the planning stage it’s all about the number of shots it’s going to take to fill the video. When you know it,  you can plan, which opens the door to a whole new world of possibilities. Let me … [Read more...]

“How do I engage my audience?” Video Answers. Episode 35.

"How do I engage my audience?" Video Answers. Episode 35.

You know how important audience and message are. But how do you engage the right audience with the right message? That’s the subject for this Video Answers. The goal of great video is never to just share information, but to connect and engage your audience. Only the right audience, engaged with the right message, can be moved to the right action. So, how do you do that? Here are five keys to help you engage your audience: Focus Focus is about having a clear objective and … [Read more...]

“What is an Apple Box?” Video Answers. Episode 34.

"What is an Apple Box?" Video Answers. Episode 34.

In the world of video production there is a simple, but indispensable building block that levels the playing field.  And, no, it’s not made in Cupertino, CA by a computer company. We'll tell you all about it here in Episode 34 of Video Answers. In the world of video production there is a simple, but indispensable building block that levels the playing field. It’s made out of plywood and it’s called an Apple Box. This is an Apple … [Read more...]

“What’s my video’s biggest enemy?” Video Answers. Episode 33. Part 2

"What's my video's biggest enemy?" Video Answers. Episode 33. Part 2

In our last episode, I shared how your video's biggest enemy can wreck havoc on your objective, your message and your audience. In this episode of Video Answers, we’re going to explore three ways you can defeat that enemy and help your audience change for the better. In our last episode, I opened with a military analogy to talk about your videos single biggest enemy: The Status Quo. The Status Quo is a problem because it’s the natural state of your audience and the purpose of your … [Read more...]

“What’s my video’s biggest enemy?” Part 1. Video Answers. Episode 32.

"What's my video's biggest enemy?" Part 1. Video Answers. Episode 32.

Guess what? Your video has enemies, ones that can wreck havoc on your objective, your message and your audience. Knowing your enemy could save your video production. We'll address part 1 of that here in this episode of Video Answers. Ask any military commander his greatest fear and he’ll probably tell you it’s the enemies he doesn’t know about that scare him the most. Guess what? Your video has enemies. too. I know, it might sound overly dramatic to begin with a military analogy, … [Read more...]

“Should I transcribe my video?” Video Answers. Episode 31

"Should I transcribe my video?" Video Answers. Episode 31

We do a lot of video interviews here. But, is it worth transcribing your videos? We will discuss that here in Episode 31 of Video Answers. If there’s one lesson we’ve learned about interviews, it’s that you never know where the story will lead. Which is why we transcribe all of our interviews. A video transcript is a word-by-word copy of what was said in a video. A video transcript is also time-stamped to the video so you can quickly find the matching dialogue in the video. Benefits … [Read more...]