Video Training: The 3 Key Aspects that Make it Great


  So you've made a new hire, or maybe you're introducing a new program to your employees. How do you plan on training them? New employees often demand a good amount of training time, and if you are changing procedures for existing employees, this could also present some timely challenges. On top of task-based training, employees should also be immersed into the company's culture by being exposed to its mission, vision, and purpose. Training, no matter what kind it is, takes time and a … [Read more...]

Funny Videos: The 3 Questions You Need to Ask Yourself


  All the noise and competition going on in Social Media can leave you feeling overwhelmed and unheard. Now more than ever, you want to capture your audience's attention and keep them interested with quality content, and this means video. Funny videos can be a fantastic way to capture that attention. Appealing to human emotion isn't something new, but we get so bogged down in day-to-day tasks that we often forget about it (until you see a commercial that makes you literally … [Read more...]

A Fresh Perspective is Never Far Away


“For me the greatest beauty always lies in the greatest clarity.” ~Gotthold Ephraim Lessing So you can’t see the forrest for the trees? Well, it happens in video production too. But we know a secret – that elusive fresh perspective is never really very far away. As a video communications company we help businesses tell their stories. But that’s the “what”. The “why”, our purpose for being, is to provide clarity and perspective to that story. As a business leader, you know your business. But … [Read more...]

Will Bilbo Finally Slay 24P?


This is a guest post from veteran Director of Photography and long-time Comprehensive Media friend Matt Coale.  Matt has worked on Comprehensive Media projects for more than 20 years.  This is a great post on the history, confusion and controversy surrounding the 24P frame-rate.   By Matt Coale (My humble observation as a veteran Director of Photography) Since the beginning of motion pictures, budgets have dictated the frame rate at which we view films.  The faster the film runs … [Read more...]

Workplace Communications: How Can Video Help?


Lacking or faulty communication accounts for 80% of problems in the workplace. That is a scary, yet very accurate statistic about the gravity of communication issues. Communication breaks down for various reasons, ranging from lack of leadership, to unclear goals and duties, undertrained employees, and limited feedback. At the same time, communications that aren't positive and uplifting in nature tend to take productivity and worker's motivation down. If simple words, emails, and phone calls … [Read more...]

2013 Comprehensive Media Reader Survey


We've had our blog for a while now, and as with everything, we're looking to make it better. We're not just trying to make it better for our sake, and for our own SEO or website statistics; we're trying to make it better for YOU. Yes, YOU! WHY? Our blog's goal is to serve as a resource for you and your business when it comes to video production, business strategies, leadership, and more. We want to be the blog you surf to when you are looking for help, inspiration, or innovation. The way for … [Read more...]

4 Powerful Reasons Video Is So Powerful

Why Video?

Let's face it- Video is a crucial tool for any business in marketing their product, as well as informing their audience. Video gives you the power to show, not just tell and allows you to achieve the 3 C's: Captivate, Compel, and Capture your audience. 4 Reasons Here are four powerful reasons why so many companies are using video.   Even More Reasons If the info graphic were not enough, we've created a video highlighting even more reasons why video is so powerful. With facts … [Read more...]

Vine and Instagram: Two Social Media Video Tools You Should Use


So you know that you can upload videos to YouTube and then share them through Facebook and Twitter. You can even post videos straight to Facebook and Twitter from your own mobile device or tablet. But, are you using Vine and Instagram Video as part of your company's online social marketing campaign? If not, you should be! Vine and Instagram offer plenty of new and innovative opportunities for businesses of all types and sizes. Let's talk about them: Vine Vine is a mobile app owned by Twitter … [Read more...]

Creative Briefs – Your Map to Success


Summer travels are over and the kids are headed back to school? Most of us spent some of that summer on the road. Whether we were headed to the Great Smokey Mountain or the Grand Canyon, a lot of us used our GPS to get us safely to our destination. Why, do we use maps? 1. We have a finite schedule 2. We have a finite budget 3. We want to get to where we're going Sure it sounds obvious, but we don’t usually set out on a destination without first knowing where we're going. Only after we know … [Read more...]

Good to Great – 10 Lessons To Learn


I recently re-read Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins.  Published in 2001 this is not a new book but it is a classic, in large measure because of its insights.  In fact, I review it from time to time and to that end wanted to share a few Good to Great gems with you. The research suggests that “greatness” is synonymous with survival over an extended period of time. Focus on what not to do and what you should stop doing. Do not focus on … [Read more...]