“What should you expect during the video production process?” Part 2. Video Answers. Episode 13.

What should you expect during the video production process - Part 2

This is part 2 of what you should expect during the video production process. If you’ve not watched part 1, I would encourage you to do so. You can find it here. In part 1, we explored the first 4 stages of the video production process. In Episode 13 of Video Answers, we cover stages 5-9 of the video production process. Part 1 Review The first 4 stages of the video production process: Discover Strategy Story Plan Part 2 Stage 5. Action! This is where all the planning … [Read more...]

“What should you expect during the video production process?” Part 1. Video Answers. Episode 12.

What should you expect during the video production process?

Everybody's heard about pre-production, production and post-production. But what does that have to do with you and your expectations for the video production process? We address that here in Episode 12 of Video Answers. Video production is not magic where you put ideas in and great videos pop out. The video production process is a system, a repeatable process that delivers consistent results. Stages of Production That repeatable process falls into 9 stages of production. In part 1 … [Read more...]

“What does a video production company do?” Video Answers. Episode 11.

What does a video production company do?

In the 11th episode of Video Answers, we answer the question, "What does a video production company do?" The answer may surprise you. More than you think It would be easy to think a video production company just writes scripts, shoots video and edits. Because that’s what most video production companies do. But great video production companies really just have one purpose. A fish tale Recently, I went fishing with my son and he caught the only fish of the day. This … [Read more...]

What is a PA? Video Answers. Episode 10.

"What is a PA?" Video Answers. Episode 10.

In the 10th episode of Video Answers, we answer the question, "What is a PA?" We discuss who they are, what they do, and why you should care. What is a PA? A PA or Production Assistant is a member of your video production crew. (You can read more about video crews in this post on the 6 Unsung Heros of Video Production.) What does a PA do? The role of a PA is determined by the size and scope of the project. A PA can be responsible for a variety of production aspects. At Comprehensive … [Read more...]

How much does it cost… to make a video? Video Answers. Episode 9.

"How much does it cost... to make a video?" Video Answers. Episode 9.

"How much does it cost to make a video?"  In Video Answers Episode 9, we address the question of cost with video production and put it in perspective. How much does it cost... to make a video? So you want to know, "How much does it cost to make a video?" When I’m asked that question, I usually ask, "How much does it cost to build a house?" Now before you think I’m ignoring the question or I’m just being a smart aleck, what I’m really trying to do is to put the question in perspective … [Read more...]

What is a DP? Video Answers. Episode 8.

What is a DP?

In the 8th episode of Video Answers, we answer the question, "What is a DP?" We discuss who they are, what they do, and why you should care in episode 8 of Video Answers. What is a DP? A DP, or Director of Photography, is over all camera and lighting crews working on set. Not only do they oversee the crew, but they are also responsible for the creative and technical decisions related to the artistic image of the film. What does the DP do? The DP will work closely with the director before … [Read more...]

What is a creative brief… And why should I care? Video Answers. Episode 7.

What is a creative brief... And why should I care? Video Answers. Episode 7.

In the 7th episode of Video Answers, we talk about the importance of a creative brief.  It's important to understand what a creative brief is, what it isn't and why you should have one. We dive into that here in Episode 7: If a blueprint determines what a house will become, a creative brief determines what a video will become. A creative brief makes sure that everyone’s on the same page, just like a set of blueprints. What is a creative brief? A creative brief is a simple document … [Read more...]

Do I really need lights… For my video? Video Answers, Episode 6.

Do I really need lights... For my video? Video Answers, Episode 6.

In the 6th episode of Video Answers, we talk about adding light to your video. There are are few points to focus on and consider when adding lighting to your video. We address those here in Episode 6: Do I really need lights... For my video? Our eyes are pretty amazing, they can see details in the brightest sun and the dimmest candlelight. It’s that extreme contrast that makes our eyes such incredible instruments. But what about the camera? The eye of a camera sees light very differently … [Read more...]

Can I use a song from iTunes… in my video? Video Answers, Episode 5.

Can I use a song from iTunes... in my video? VideoAnswers, Episode 5.

In the 5th episode of Video Answers, we address the questions surrounding music in your videos. Can we use a song from iTunes? What are our options for adding music to videos? Can I use a song from iTunes... in my video? So you want to know if you can use a song from your iTunes library in your company video. Before I answer that question, let me to share with you two little known musical facts. 1. All commercial music is licensed for a specific use. 2. When you download a song from … [Read more...]

Filming, Shooting or Videotaping… Which is Right? Video Answers, Episode 4.

Filming, Shooting or Videotaping... Which is Right? Video Answers, Episode 4.

In the 4th episode of Video Answers, we go over the different terms in video to answer, "Which is right?" Not just by telling you, but by giving you some background on each and how they are used today. Which term is right? I'm often asked, which term is right? Filming, shooting or videotaping? Before I answer that question, let me give you a little background. Filming The origins of the term filming are from the early days when the only way to capture a series of moving pictures was … [Read more...]

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