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3 Characteristics of the Perfect Location

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Have you ever stopped to consider the importance of location? Whether it's for a video, a photo shoot, or a meeting - the location sets the stage and the mood for what's about to happen. As video producers, we go on location scouts to find the perfect place to enhance and support the message we're communicating. We've shot b'zillions of locations including hospitals, churches, big cities, little towns, African savannas, local stores, tourist attractions, closets, in cars, on the back of … [Read more...]

May 21, 2013
Filed Under: Our Blog, The Video Production Experience, Video Audience and Reach Tagged With: , , , , , ,

8 Phrases To A REALLY Expensive Video

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“I want to pay an arm and a leg for my new video”. In 20 years no one has ever told me that...at least not in those words.  But I have heard it more times than I can count.  It’s usually expressed in one or more of these 8 REALLY expensive phrases. “We’ve got to have a video done by this Friday”.  - I know you’re in a hurry, but slow down and do it right the first time.  Because if you rush through it the likelihood of failure is much higher, which will mean it will be … [Read more...]

May 16, 2013
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4 Simple Client Investments That Get The Most Out Of Film

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A garden requires patient labor and attention. Plants do not grow merely to satisfy ambitions or to fulfill good intentions. They thrive because someone expended effort on them. Liberty Hyde Bailey _____________________________________________________________ If you know me at all, you know I'm a productivity geek. I use a lot of gadgets, software, tips/tricks and procedures to "Get Things Done". But before I could benefit from these tools, I had to invest my time into learning all that they … [Read more...]

May 8, 2013
Filed Under: Video Production Facts and Tips Tagged With: , , , , , , ,

15 Questions and 2 Realities of Leadership

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15 Leadership Questions

"The challenge of leadership is to be strong, but not rude; be kind, but not weak; be bold, but not bully; be thoughtful, but not lazy; be humble, but not timid; be proud, but not arrogant; have humor, but without folly." Jim Rohn Last night when I got home my 12 year old daughter announced that she wanted to interview me for a school project on leadership. I thought to myself, "Sure, how hard can this be?" Boy was I in for a surprise. The first few questions were simple enough and … [Read more...]

May 7, 2013
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3 Organizational Change Lessons for Managers

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  As we all know, change is the one constant in life. Things change constantly in our lives- whether they are purposeful changes or unexpected turns in our paths. However, change isn't just active in our personal lives. Organizational changes can sometimes be even harder than personal changes because we aren't necessarily in control of them like we would be in our personal life. In reality, are we ever really in control of change? I've recently had the pleasure of reading "Switch! How … [Read more...]

May 2, 2013
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The New Social Media Personality Types- Which One Are You?

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  It's no surprise that as the online and social media communities have grown exponentially in size, so have the personalties and mannerisms of their members. Our friends at First Direct have compiled a list and created an infographic of the new social media personalities emerging online. As a Marketing Coordinator, I border "The Ultras" and "The Deniers". However, most people I know are either "The Dippers" or "The Lurkers". Check out the graphic bellow:   Needless … [Read more...]

April 30, 2013
Filed Under: Our Blog, Video Marketing and Social Media Tagged With: , , , , , ,

Why Your Company Video Stinks…And What To Do About It.

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    When people find out what we do, it almost always sparks interest - and it should. I've got a really cool job. So It's not surprising, when from time to time, I will get the question: "We've got a video on our website, will you take a look and tell me what you think?" I'm fairly pragmatic and assume when asked that question, that the "askee" wants an honest answer. (Maybe that's a character flaw). A few months ago I got "the question" from someone. So I watched their … [Read more...]

April 25, 2013
Filed Under: Our Blog, The Video Production Experience, Video Production Facts and Tips Tagged With: , , , , , , ,

Answering The 5 Burning Questions About Your On-Camera Interview

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So you're going to be interviewed on-camera. You've never done anything like this and you have no idea what to expect or how to "get ready". Good news! Help has arrived. In my 25 year career as a film maker I have interviewed a LOT of people, (I would say thousands, but I've never really counted). In fact, my record is about 60 people in a week. So during that time, the years - not the week- I've learned a thing or two about interviews, insights that I want to share with you. The reality … [Read more...]

April 23, 2013
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4 Powerful Reasons Video Is So Powerful

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Why Video?

Let's face it- Video is a crucial tool for any business in marketing their product, as well as informing their audience. Video gives you the power to show, not just tell and allows you to achieve the 3 C's: Captivate, Compel, and Capture your audience. 4 Reasons Here are four powerful reasons why so many companies are using video.   Even More Reasons If the info graphic were not enough, we've created a video highlighting even more reasons why video is so powerful. With facts … [Read more...]

April 18, 2013
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Balancing Video Risk with Reward

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Last week's post on The Three Cautions Of Technology actually started as another post, this one. In fact, the original title was Balancing Video Risk with Reward. So, I'd like to pick up where I almost left off. I began last weeks post by sharing how video "use to be" and how the advances in technology now mean it's "smaller, faster, easier, higher quality and less expensive than ever before" making video available to the masses. We also explored the reality of those advances. Most people … [Read more...]

April 16, 2013
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