“How can I save $11,000 on my next video?” Video Answers. Episode 36.

"How can I save $11,000 on my next video?" Video Answers. Episode 36.

We all want to save money. That’s why I want to share with you a really simple principle that can save you $11,000, or more, on your next video. That’s on this episode of Video Answers. When it comes time to plan for a video, it’s all about math. Yes, there’s an assumed creative component, but at the planning stage it’s all about the number of shots it’s going to take to fill the video. When you know it,  you can plan, which opens the door to a whole new world of possibilities. Let me … [Read more...]

“How do I engage my audience?” Video Answers. Episode 35.

"How do I engage my audience?" Video Answers. Episode 35.

You know how important audience and message are. But how do you engage the right audience with the right message? That’s the subject for this Video Answers. The goal of great video is never to just share information, but to connect and engage your audience. Only the right audience, engaged with the right message, can be moved to the right action. So, how do you do that? Here are five keys to help you engage your audience: Focus Focus is about having a clear objective and … [Read more...]

“What is an Apple Box?” Video Answers. Episode 34.

"What is an Apple Box?" Video Answers. Episode 34.

In the world of video production there is a simple, but indispensable building block that levels the playing field.  And, no, it’s not made in Cupertino, CA by a computer company. We'll tell you all about it here in Episode 34 of Video Answers. In the world of video production there is a simple, but indispensable building block that levels the playing field. It’s made out of plywood and it’s called an Apple Box. This is an Apple … [Read more...]

“What’s my video’s biggest enemy?” Video Answers. Episode 33. Part 2

"What's my video's biggest enemy?" Video Answers. Episode 33. Part 2

In our last episode, I shared how your video's biggest enemy can wreck havoc on your objective, your message and your audience. In this episode of Video Answers, we’re going to explore three ways you can defeat that enemy and help your audience change for the better. In our last episode, I opened with a military analogy to talk about your videos single biggest enemy: The Status Quo. The Status Quo is a problem because it’s the natural state of your audience and the purpose of your … [Read more...]

“What’s my video’s biggest enemy?” Part 1. Video Answers. Episode 32.

"What's my video's biggest enemy?" Part 1. Video Answers. Episode 32.

Guess what? Your video has enemies, ones that can wreck havoc on your objective, your message and your audience. Knowing your enemy could save your video production. We'll address part 1 of that here in this episode of Video Answers. Ask any military commander his greatest fear and he’ll probably tell you it’s the enemies he doesn’t know about that scare him the most. Guess what? Your video has enemies. too. I know, it might sound overly dramatic to begin with a military analogy, … [Read more...]

“Should I transcribe my video?” Video Answers. Episode 31

"Should I transcribe my video?" Video Answers. Episode 31

We do a lot of video interviews here. But, is it worth transcribing your videos? We will discuss that here in Episode 31 of Video Answers. If there’s one lesson we’ve learned about interviews, it’s that you never know where the story will lead. Which is why we transcribe all of our interviews. A video transcript is a word-by-word copy of what was said in a video. A video transcript is also time-stamped to the video so you can quickly find the matching dialogue in the video. Benefits … [Read more...]

“Can we use the camera mic for our video?” Video Answers. Episode 30.

"Can we use the camera mic for our video?" Video Answers. Episode 30.

Most consumer video cameras come with a mic, so why can’t you save you a few dollars and use the camera mic instead of an audio engineer? That’s the question for this episode of Video Answers. Nothing is more annoying than bad audio.  Using the mic on a consumer video camera for dialogue in your video will give you bad audio.   What’s the problem with using the camera mic for dialogue on your video? One word: Distance. The camera mic is already on the camera. The farther … [Read more...]

What’s the payment schedule for a video production? Video Answers. Episode 29.

What's the payment schedule for a video production? Video Answers. Episode 29.

You’re ready to begin your video, but accounting is asking, “What’s the payment schedule for a video production?” Well you’ve come to the right place, because that’s the question for this episode of Video Answers. When it comes to the payment schedule for a video, each company has it’s own practices, but you can expect a fairly standard industry payment schedule which includes: A deposit As little as $2500 or 10% of the total cost of production 3 scheduled … [Read more...]

“What is a dolly?” Video Answers. Episode 28.

"What is a dolly?" Video Answers. Episode 28.

What is a dolly? And, what does a dolly do for your video?  We'll discuss that here in Episode 28 of Video Answers. In the beginning of the video, I show a dolly named "pink baby," my daughter’s favorite dolly for the last 14 years. Don’t confuse that kind of dolly with a camera dolly. Camera Dolly A camera dolly is a piece of equipment whose sole purpose is to produce smooth camera movements. To do that, the camera is mounted on the dolly, so when the dolly moves, the camera … [Read more...]

“Do I need 4K video?” Video Answers. Episode 27.

"What is the life of my video content?" Video Answers. Episode 27.

There’s a lot of talk these days about 4k video, how great it is and how it’s the future of cinema. But do you need it for your video now? That’s our question for this episode of Video Answers. 4K and HD A true 4K resolution is 4096 x 2160 pixels. That’s more than double the resolution of HD. But do you really need all that resolution now? The upsides and downsides The upsides to 4k video are obvious: It's beautiful It's viable for a long time to come It's easy to … [Read more...]

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