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3 Characteristics of the Perfect Location

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Have you ever stopped to consider the importance of location? Whether it's for a video, a photo shoot, or a meeting - the location sets the stage and the mood for what's about to happen. As video producers, we go on location scouts to find the perfect place to enhance and support the message we're communicating. We've shot b'zillions of locations including hospitals, churches, big cities, little towns, African savannas, local stores, tourist attractions, closets, in cars, on the back of … [Read more...]

May 21, 2013
Filed Under: Our Blog, The Video Production Experience, Video Audience and Reach Tagged With: , , , , , ,

3 Organizational Change Lessons for Managers

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  As we all know, change is the one constant in life. Things change constantly in our lives- whether they are purposeful changes or unexpected turns in our paths. However, change isn't just active in our personal lives. Organizational changes can sometimes be even harder than personal changes because we aren't necessarily in control of them like we would be in our personal life. In reality, are we ever really in control of change? I've recently had the pleasure of reading "Switch! How … [Read more...]

May 2, 2013
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The New Social Media Personality Types- Which One Are You?

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  It's no surprise that as the online and social media communities have grown exponentially in size, so have the personalties and mannerisms of their members. Our friends at First Direct have compiled a list and created an infographic of the new social media personalities emerging online. As a Marketing Coordinator, I border "The Ultras" and "The Deniers". However, most people I know are either "The Dippers" or "The Lurkers". Check out the graphic bellow:   Needless … [Read more...]

April 30, 2013
Filed Under: Our Blog, Video Marketing and Social Media Tagged With: , , , , , ,

4 Powerful Reasons Video Is So Powerful

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Why Video?

Let's face it- Video is a crucial tool for any business in marketing their product, as well as informing their audience. Video gives you the power to show, not just tell and allows you to achieve the 3 C's: Captivate, Compel, and Capture your audience. 4 Reasons Here are four powerful reasons why so many companies are using video.   Even More Reasons If the info graphic were not enough, we've created a video highlighting even more reasons why video is so powerful. With facts … [Read more...]

April 18, 2013
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3 Innovative Ways to Gain Customer’s Trust

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When researching a product or service you plan on purchasing, what is the first thing you do? If you answered "look at online reviews and testimonials", you are in very good company. According to a new survey conducted by Dimensional Research, an overwhelming 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews. Statistics like these are … [Read more...]

April 11, 2013
Filed Under: Our Blog, Video Audience and Reach, Video Production Facts and Tips Tagged With: , , , , , ,

5 Simple Actions For Better Meetings

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Meetings aren't new to anyone. Wether it is a department pow-ow or a presentation to the head honchos of your company, there are basic norms we all know we should follow. However, let's look past the basics (like really listening and contributing) and venture into five specific actions I've recently noticed at my own work meetings: 1) Have an Plan Many people like to have a "plan" called a Meeting Agenda. An agenda allows all meeting participants to know what will be discussed and that the end … [Read more...]

April 4, 2013
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Life at the Office: Captain Tracy

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"Captain" is by far the best way to describe Tracy's role in our office. Not only does she help guide our daily office tasks, she is also a licensed pilot! I keep joking around that we should get a company jet and let her pilot us places- maybe one day it will come true. One thing is for sure: she steers us in the right direction when it comes to our inner processes as well as streamlining operations. Tracy is our Office Manager. She is the first one to arrive at the office, and her duties … [Read more...]

March 21, 2013
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3 Tips for Modern Networking

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This past week was my Spring Break week- my last Spring Break. It's a really bittersweet notion, but at the same time, I am ready to graduate from undergrad (56 days, 19 hours, and 29min from when I wrote this, actually). My fiancé and I decided to head down to Houston, TX to visit my parents and indulge ourselves in warmer weather. During the flight back, in a (failed) effort to keep myself calm during take-off, I picked up United Airline's Hemispheres magazine from the seat pocket in front of … [Read more...]

March 12, 2013
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Social Media and Video: A Match Made in Heaven

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There are so many social media outlets out there that it's safe to say I have lost count. From Facebook to Twitter, and Instagram, social media has helped businesses and consumers alike connect with one another and establish a relationship that is now stronger than ever. One might ask, however, why are there so many social media websites and apps? Are they all the same? Bellow is one of my favorite pictures explaining the differences between the top social media outlets today: Get the … [Read more...]

March 5, 2013
Filed Under: Our Blog, Video Marketing and Social Media Tagged With: , , , , ,

3 Characteristics of the Right Stock Footage

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Let me start this off by telling you that prior to being employed at Comprehensive Media, I had no previous experience in the world of video production. It goes without saying that intimidated is an understatement when it came to how I felt in the beginning, when I found myself face-to-face with editors and producers that had been doing this their whole career. However, being that our company's culture is all about learning and helping each other, I soon began to feel more comfortable and … [Read more...]

February 28, 2013
Filed Under: Our Blog, Video Production Facts and Tips, Video Production Technology Tagged With: , , ,
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