What's the one thing that everyone wants to know but is afraid to ask? "How much will it cost?" There are 2 schools of thoughts about when to have that conversation. Old School says - "The first one to mention money loses". New School says - "Talk about money early and often". Here are 4 really BIG reasons why new schoolers have it right.
Too many video production companies seem to think it's about the technology and try to convince their customers that if they will just use their technology, the world, or at least the customers video, will be better for it. With all due respect, I disagree. To those I say, "It's not the technology, stupid".
Kevin Costner's character Ray Kinsella, an inexperienced farmer, hears a whisper, "If you build it, he will come", and has a vision of a baseball diamond in the middle of an Iowa corn field. We know how the story ends, but Ray didn't. Ray went with his gut and invested in something that no one could see or believed would pay off.
As a rule, creatives HATE the appearance of structure. They can react much like holy water on a vampire, a lot of fangs and hissing. In their defense, there's been this idea floating around that you either have to be creative or structured. As such, many creatives think that structure exists to rob them of their creativity. Well I'm here to challenge that assumption.
Everyone's looking for a way to save a buck on their next video production. The real question is how do you do that without sacrificing quality. Here are 4 things that can help you save money on your next video production.
Yesterday businesses were asking, "Can we afford video?" Today businesses are asking, "What's it costing us NOT to use video?"
Every industry has its own unique language. If you’re in the heating and air industry, a "blowout" means something completely different than it does in Nascar. And "drift" has a different connotation in Nascar than it does in geology. So it should come as no surprise that the film industry has it’s own peculiar language.
The future of video production is not technology. The future of video production is reserved for experienced storytellers who plan for great content and have developed an approach to deliver that content to their audience.
Okay, we admit it. Traditional video has been complicated, confusing, stressful and based on fantasy, (because most creatives aren't always concerned with schedule and budget). We call that way of thinking Video 1.0.
In his book, Outliers: The Story of Success, author Malcolm Gladwell defines an expert as someone with 10,000 or more hours of practice/experience in his or her field. I've been a video producer now for almost 21 years. During that time I've learned a few things about what being an expert doesn't mean...
